Genndi
Smarter Business. Better Lives.
Whoa! Whoa! Whoa! Whoa Now! Please don’t just jump to the bottom of the article to find out the #1 feature that convinces every customer to pay more. I put a good amount of time and effort into writing this, so I’d really love for you to take more than a cursory glance! What’s that? You …
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I’m sure you’ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it’s not just the big guns that are involved. It’s EVERYONE… From the Fortune 100 companies pitching multi-million dollar contracts, to the …
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They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the fault of a missing plan. It’s almost always directly related to a lack of experience. For instance, it …
This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle 30+ Key Plot Points If you want to read the entire Video Sales Letter article series from the beginning, start here… The First …
Sometimes Marketers “No speaka da English”. Go on, admit it. This is a safe zone. We’ve all come across content that sounds good, smart even, but what the flock it means… who knows? The UK based firm, “Plain English Campaign,” advocates for businesses to communicate with their customers …
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I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But, whether we like it or not, difficult as it may be, it is AS IMPORTANT, if not MORE IMPORTANT than Conversion, ROI, CCP, and all the other …
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