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Smarter Business. Better Lives.
I’m going to tell you a weird, but amazing story about a marketing disaster that accidentally increased sales conversions by 338%. But first I want to lay down a challenge… The tale I’m about to tell, although absolutely true, is one of those marketing stories where an expected disaster turns …
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Recently, I came across a Facebook post from Dr. Kevin Polk that made my day. It was such a positive, heart felt message, from someone with whom we can all so easily identify, that I immediately knew I wanted to feature him, his business, and his success. NOT because it’s an overnight success story, …
Do you remember the days when creating sales letters was all about long-form text-based pages? Wrestling with decisions such as, what color to make the headline, whether or not to put it in quotes, whether to use drop-caps on the opening line, what font to use, underusing bullet-points, …
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Lately, it feels like the media has been flooded with articles about the risks that advances in automated technology pose for the workforce. Driverless cars, for instance... sounds super exciting at first, but will almost certainly result in the drastic reduction, to total loss, of the need for …
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Let’s talk about something important. The right way to close your Sales Pitch. I’m going to show you how easy it is to make webinar sales without resorting to hard sell, overly aggressive tactics that, let’s face it, don’t really have any place in a 21st century, online business. These …
Which part of the webinar process would you say is the scariest? When we asked our customers this question, some said it’s the first few seconds of the broadcast. Is my microphone working? Do I look like I know what I’m doing? How do I sound? How do I look? Is my sweat moostach visible in the …
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