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In an earlier article, we discussed the difference between Policy, Processes and Procedures (and why you should absolutely have all three). And while all three are important, Standard Operating Procedures (SOPs) are often the ones most used in the day-to-day workplace. Well written Standard …
Continue Reading about The Importance of Procedures For Business Success →
Policies, Processes and Standard Operating Procedures sound like corporate babble. And they aren’t much more than corporate babble if the terms are confused or too technical. But the truth is, the three Ps are an integral part of your business’s structure. And if used effectively, they can …
Have you ever worked from home before? Or maybe daydreamed about it while being stuck in a stuffy cubicle with a colleague sniffling into a tissue next to you? There’s no doubt about it; working from home rocks. You can wear pajamas ALL day, there’s no gas or parking expenses (or commuting), fewer …
Continue Reading about How to Maximize Productivity When You Work From Home →
In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt every element of your marketing with this strategy, you will see improved conversions and, perhaps more …
Continue Reading about Successful Squeeze Page Videos: Part Seven – The Fourth Wall →
As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to say. If you don’t distinguish yourself from what others are doing… someone else will do it first! I’m bringing …
Continue Reading about Successful Squeeze Page Videos – Disequilibrium →
Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four main components of a squeeze page video that should always be included, and how to deliver them effectively. This …
Continue Reading about Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect →
