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A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the likelihood of that call-to-action being accepted by the prospect is primarily dependent on the video material you’ve already …
Continue Reading about Successful Squeeze Page Videos – Destroying Expectations →
Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of flight 815 peer into the depths of the earth… Cliffhangers are the ultimate in cognitive dissonance. We …
Continue Reading about Successful Squeeze Page Videos – The Cliffhanger →
It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For some, being likeable in the real world is hard enough. Communicating likability through a short, …
Continue Reading about Successful Squeeze Page Videos – Vicarious Adventures →
Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was some push back in some quarters from people who mistakenly thought online video was a fad. But those days are …
Continue Reading about Successful Squeeze Page Videos – The Hook →
No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months, many of our sponsors were due to renew their membership. But that still left a two-month window during which we would have no …
Continue Reading about B2B Marketing – How to Survive When Your Business is Running Out of Cash →
Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to sell advertising. The very idea made me nauseated. I had zero sales and marketing experience and I was convinced that …
