If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a while but that will eventually start to unspool. Successful businesses in the real world, if you look closely, all have some …
Genndi Articles
How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless, Inappropriate Gift, Even if You Meant it to be Useful
What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie is usually something of very low value that a business can give away to thousands of people without …
The Ultimate Solution to Removing Risk from Your Sales Funnel
There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. Charge for absolutely nothing. Of course, you’ll need some advertising funds, so hit up a bunch …
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The Top 10 Questions Your Customers Ask
It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in the hay with a sexy, green-skinned alien or two, but managing risk is critical if we wish to convince our …
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The Final Call to Action Tipping the Fence Sitters to Your Side of the Sale
Joining this series a bit late? No problem! Start from the beginning here: The First Five Critical Steps to Creating Sleek Video Sales Letters. Judging the right tone and message for the end of your video sales letter (VSL) is really difficult. At the end of the last article we discussed how …
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How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers
If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of repeatedly reducing the asking price to make the final offer seem less expensive. But, have you ever seen it …