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Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make something new and there are ZERO guarantees that you’ll find a …
Continue Reading about How Long Should You Wait Before Going to Market? →
If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a while but that will …
What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie is …
There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. …
Continue Reading about The Ultimate Solution to Removing Risk from Your Sales Funnel →
It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in the hay with a …
Continue Reading about The Top 10 Questions Your Customers Ask →
Joining this series a bit late? No problem! Start from the beginning here: The First Five Critical Steps to Creating Sleek Video Sales Letters. Judging the right tone and message for the end of …
Continue Reading about The Final Call to Action Tipping the Fence Sitters to Your Side of the Sale →
If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of repeatedly …
This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire Video Sales …
This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire Video Sales …
Continue Reading about How To Prove Your Product is the Perfect Match for Your Audience’s Needs →
