Genndi
Smarter Business. Better Lives.
I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But, whether we like it or not, difficult …
Continue Reading about Customer Loyalty Demands Great Customer Service →
This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire …
Continue Reading about A Blissful Audience is a Buying Audience →
This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire Video Sales …
If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to ensuring …
Continue Reading about 10 Proven, Actionable Best Practices to Improve Email Delivery →
There are few better ways to get people to do something than to tell them NOT to do it (there’s a marketing lesson in there, but that’s for another time). No, the BEST way to avoid panicking in any …
Most often, the answer to this question is: Nothing. It should be free. Wait, wait, wait! Most often does not mean always. We’re just covering why free is great before we move onto when a fee is …
Continue Reading about What Should My Webinar Registration Fee Be? →
This is a deep dive continuation of an earlier article. If you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire …
Continue Reading about The Snowball Effect of Script Writing →
So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales Letter (VSL) …
Continue Reading about 7 Essential Strategies for Writing Killer Copy →
In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and …
