Genndi
Smarter Business. Better Lives.
If you run an online business, it’s important you learn e-commerce to stay on top of the market.
We’ve compiled a series of blogs that cover best practices for e-commerce, so you can get more leads, close more sales, and earn more income.
Every few months or so, there’s another “in-the-know” blogger announcing to the world that email is dead. Except, they’re wrong. Email marketing is far from dead. In fact, building a list of …
Continue Reading about Building (And Keeping) An Engaged Email List in 2019 →
There’s no denying that old-fashioned approaches to advertising and marketing are effective. But, they also cost a fortune. If you’re not trying to break the bank, content marketing is an absolute …
Continue Reading about What to Know About ECommerce Content Marketing →
It’s unassuming at first glance. A somewhat rectangular purse made out of a single color of leather or skin. It stands straight up, never slouching — its posture hinting at its high class. It has two …
Continue Reading about A Lesson From Luxury Bags: The Power Of Scarcity →
In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt every element …
Continue Reading about Successful Squeeze Page Videos: Part Seven – The Fourth Wall →
As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to say. If you …
Continue Reading about Successful Squeeze Page Videos – Disequilibrium →
Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four main components of a …
Continue Reading about Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect →
A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the likelihood of that …
Continue Reading about Successful Squeeze Page Videos – Destroying Expectations →
It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For …
Continue Reading about Successful Squeeze Page Videos – Vicarious Adventures →
Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was some push …
Continue Reading about Successful Squeeze Page Videos – The Hook →
