Genndi
Smarter Business. Better Lives.
If you run an online business, it’s important you learn e-commerce to stay on top of the market.
We’ve compiled a series of blogs that cover best practices for e-commerce, so you can get more leads, close more sales, and earn more income.
No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months, many of our sponsors were due …
Continue Reading about B2B Marketing – How to Survive When Your Business is Running Out of Cash →
Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to sell advertising. The …
Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily because I believe firmly in …
Continue Reading about B2B Marketing – How to Get Inside Access to Business Owners and Directors →
Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors a …
Continue Reading about B2B Marketing – How to Use Marketing Psychology When Selling to Businesses →
Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more …
Continue Reading about 5 Reasons Why Selling to Businesses is Easier (and More Profitable) →
There are critical business security issues that need to be handled sooner than later. Just last week, I discovered that we’d gone to bed and forgotten to lock the rarely-used back door to our house. …
Continue Reading about 5 Critical Security Issues That You Should Have Patched By Now →
There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering wrecks …
When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if you’re talking …
Continue Reading about How to Improve Relations with Every Customer (Even the Shy Ones!) →
What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie is …
