Genndi
Smarter Business. Better Lives.
It’s no secret that good marketing is the KEY to long term success as a business. Luckily Genesis Digital isn’t just experienced in marketing, we’re bonafide experts at everything from direct response marketing to video marketing and more.
Effective branding is hard. There are so many different ways for it to go wrong, and one of the most common weak points is a lack of ubiquity in a company’s branding efforts; customers aren’t always …
Continue Reading about Branding blind spots: Common missed opportunities →
A modern blend of “web,” referring to the Internet, and “seminar,” an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of …
Everybody who has something to say about content marketing in the digital age swears by social media. It’s a no-brainer; millions of people congregate on platforms like Facebook, Twitter, and …
They’re on the front of cars, emblazoned on jackets, and adorning massive billboards. They’re basically omnipresent, and that’s simultaneously their secret power and their downfall. They’re finicky, …
Continue Reading about The Best Way To Build A Brand People Actually Care About →
Every few months or so, there’s another “in-the-know” blogger announcing to the world that email is dead. Except, they’re wrong. Email marketing is far from dead. In fact, building a list of …
Continue Reading about Building (And Keeping) An Engaged Email List in 2019 →
There’s no denying that old-fashioned approaches to advertising and marketing are effective. But, they also cost a fortune. If you’re not trying to break the bank, content marketing is an absolute …
Continue Reading about What to Know About ECommerce Content Marketing →
If we told you to create a sales campaign right this second, what would you do? Start sweating bullets? Make a list of all the components (and subcomponents) you need to create? Research, read and …
Continue Reading about How To Launch Crazy-Successful Sales Campaign Without The Stress →
It’s unassuming at first glance. A somewhat rectangular purse made out of a single color of leather or skin. It stands straight up, never slouching — its posture hinting at its high class. It has two …
Continue Reading about A Lesson From Luxury Bags: The Power Of Scarcity →
In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt every element …
Continue Reading about Successful Squeeze Page Videos: Part Seven – The Fourth Wall →
