Genndi
Smarter Business. Better Lives.
It’s no secret that good marketing is the KEY to long term success as a business. Luckily Genesis Digital isn’t just experienced in marketing, we’re bonafide experts at everything from direct response marketing to video marketing and more.
As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to say. If you …
Continue Reading about Successful Squeeze Page Videos – Disequilibrium →
Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four main components of a …
Continue Reading about Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect →
A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the likelihood of that …
Continue Reading about Successful Squeeze Page Videos – Destroying Expectations →
Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of flight …
Continue Reading about Successful Squeeze Page Videos – The Cliffhanger →
It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For …
Continue Reading about Successful Squeeze Page Videos – Vicarious Adventures →
Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was some push …
Continue Reading about Successful Squeeze Page Videos – The Hook →
No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months, many of our sponsors were due …
Continue Reading about B2B Marketing – How to Survive When Your Business is Running Out of Cash →
Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to sell advertising. The …
Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily because I believe firmly in …
Continue Reading about B2B Marketing – How to Get Inside Access to Business Owners and Directors →
