Genndi
Smarter Business. Better Lives.
It’s no secret that good marketing is the KEY to long term success as a business. Luckily Genesis Digital isn’t just experienced in marketing, we’re bonafide experts at everything from direct response marketing to video marketing and more.
This is a deep dive continuation of an earlier article. If you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the entire …
Continue Reading about The Snowball Effect of Script Writing →
What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline that contains …
So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales Letter (VSL) …
Continue Reading about 7 Essential Strategies for Writing Killer Copy →
In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and …
DISCLAIMER: Unsolicited advertising (AKA “Spam”) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage …
Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this …
I’m going to tell you a weird, but amazing story about a marketing disaster that accidentally increased sales conversions by 338%. But first I want to lay down a challenge… The tale I’m about to …
Continue Reading about Accidental 338% Sales Conversion Increase from Just ONE Content Tweak →
Do you remember the days when creating sales letters was all about long-form text-based pages? Wrestling with decisions such as, what color to make the headline, whether or not to put it in …
Continue Reading about The First 5 Critical Steps to Creating Sleek Video Sales Letters →
If you’ve smashed your registration conversion targets and properly indoctrinated your registrants so that you now anticipate hordes of potential customers showing up to your webinar, you need to put …
Continue Reading about Create Killer Webinar Content in 5 Easy Steps, →
