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Did you know businesses who use video marketing grow revenue 49% faster than non-video users? Learn our video marketing strategies, as well as how to use video marketing for small business and the benefits you can reap.
In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt every element …
Continue Reading about Successful Squeeze Page Videos: Part Seven – The Fourth Wall →
As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to say. If you …
Continue Reading about Successful Squeeze Page Videos – Disequilibrium →
Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four main components of a …
Continue Reading about Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect →
A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the likelihood of that …
Continue Reading about Successful Squeeze Page Videos – Destroying Expectations →
Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of flight …
Continue Reading about Successful Squeeze Page Videos – The Cliffhanger →
It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For …
Continue Reading about Successful Squeeze Page Videos – Vicarious Adventures →
Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was some push …
Continue Reading about Successful Squeeze Page Videos – The Hook →
There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering wrecks …
When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if you’re talking …
Continue Reading about How to Improve Relations with Every Customer (Even the Shy Ones!) →
