What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline that contains …
7 Essential Strategies for Writing Killer Copy
So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales Letter (VSL) …
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How to Use “Pacing” to Propel Your VSLs and “Rising Action” to Catapult Your Conversions, Even if You’re a Total Newb
Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this …
The First 5 Critical Steps to Creating Sleek Video Sales Letters
Do you remember the days when creating sales letters was all about long-form text-based pages? Wrestling with decisions such as, what color to make the headline, whether or not to put it in …
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