It’s been one week since WebinarJam 4.0 launched!
Woohoo!
And while it may seem early to get any product updates, our Dev team is constantly cranking away at all hours of the night, so you can have the best product possible.
And now, only a week after launch, we have some incredible new updates to the WebinarJam 4.0 platform and we bet love them more than any box of chocolates you’ll receive today.
1. Custom Registration Buttons
Want a custom registration button or bar to look bigger or match your brand when you’re embedding it on an outside page? You’re in luck!
Watch the video below to see exactly how to do just that.
2. SMTP Integration:
Some of our customers have been asking for SMTP integrations to come back, and we’re excited to announce…they’re here already!
Watch this short video to discover exactly how to customize your own SMTP integration.
3. New Video Player Controls
No matter whether your video is hosted on YouTube, Amazon S3, or Vimeo, you can now add custom video player controls on both your Registration and Thank-You pages! These controls give you the ability to autoplay on load, mute on start, and show or hide the control bar. To access these controls, simply go into the WebinarJam page builder!
4. [EVERWEBINAR New Feature] Late Attendance!
This update is for our awesome EverWebinar users. We now have a late attendance feature! If turned ON, you may display the registration box for any session that might have started within the past 60 minutes.
The purpose of this feature is to let people join an already-running webinar, instead of forcing them to wait for the next available one. To keep the realism intact, the video stream will auto-forward to the appropriate timestamp.
5. [TIP] Easily migrate your chat from the old 3.0 into a 4.0 webinar using our export and import buttons!
Migrating your webinars over doesn’t have to be a tedious chore. We’ve added an export button to 3.0 to make exporting your chats easier and simpler than ever before. Watch the video to see exactly how to do it!
6. [TIP] Embed tracking codes into your webinar pages using “Combo rules”: referrer + goal pages.
The best way to add your 3rd party tracking codes (such as, for example, Facebook tracking) into your WebinarJam or EverWebinar pages is via Google Tag Manager, a free service provided by Google.
In a nutshell, GTM is nothing but a “container” where you can add as many tracking scripts as you want, configure a few rules, and finally you’d embed that “container” wherever you want. In this case, you’d copy/paste it into the “Integrate 3rd party tracking systems” area of your WebinarJam/EverWebinar console.
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Here’s the overall idea:
Step 1. For Facebook, or any other tracking script that requires you to provide a fixed URL, use the Base URL as per the instructions further below in this article. Once done, they will give you a tracking code.
For any other script that simply provides you with a tracking pixel, just grab it.
Step 2. Paste that tracking code/pixel into a GTM container, and in return GTM will give you an embeddable code.
Step 3. Embed the GTM embeddable code into WJ/EW as showed in the screenshot above.
Anyway, now that we have covered the overall process, let’s cover the specifics.
It’s beyond the scope of this article to explain how to operate the GTM interface and functionality, but we’d like to touch on one particular topic many of our customers have asked us about: How to effectively track goals (for example registrants) if our webinar pages (for example the Thank You page) share the same base URL for all webinars?
Here’s how you do it: you need to create a combined rule inside GTM! (this combo-rule is the key concept in this process).
Explaining the webinar’s Base URLs
The URLs for WJ and EW events have a peculiar characteristic: as opposed to other platforms, they do not include any unique ID in their webinar URLs. Instead, the webinar page URLs look something like this:
- Registration page: https://event.webinarjam.com/register/XXXXXXXXX
- Thank you page: https://event.webinarjam.com/registration/thank-you/XXXXXXXXX
- Live room: https://event.webinarjam.com/live/XXXXXXXXX
- Replay room: https://event.webinarjam.com/replay/XXXXXXXXX
As you can see, they are all composed by 2 main parts:
- The Base URL: for example https://event.webinarjam.com/registration/thank-you/
- The encrypted string: XXXXXXXXX, which vary on a registrant by registrant basis.
For the purposes of GTM, we will only focus on the Base URLs and forget about the encrypted string – we won’t need it.
Setting up the combined rule inside GTM
So, let’s say that you’re looking to track registrants to your webinar, which means you will want to track people who make it to the Thank You page. The trick is to track people who visit the Thank You Page Base URL AND ALSO the referrer page (for example, the registration page or any other referring page you’re driving traffic through).
Let’s review the configuration process inside your GTM console:
- In Google Tag Manager navigate to “add a new trigger”
- Under “Trigger Configuration”, please choose the “Page View” trigger type
- Select to have the trigger fire on “Some Page Views”
- For the first condition, select “Page URL” – “Contains” (it’s important that it’s set to “contains”) and, in the URL field, place the base URL of your Thank You page, excluding the encrypted string. For instance, event.webinarjam.com/registration/thank-you/4728304 you would only include event.webinarjam.com/registration/thank-you/
- Then click the + to add a second condition.
- For the second condition, select “Referrer” – “Contains” and, in the URL field, place the Base URL of the webinar registration page (https://event.webinarjam.com/register/), or any other URL that you are looking to track conversions from (in case you’re using your own custom registration page).
- Name your trigger and click “Save”
- You can now use this trigger to fire tags in Google Tag Manager
Here’s a screenshot of what it would look like once configured:
FINAL NOTES:
Remember that you will need to create a new GTM container (with its own respective combo-rule) for each webinar you’re looking to track. That way, each GTM tracking registers data for its own specific webinar. If you simply pasted the same GTM container into multiple webinars, Google will count the sum of all those webinars (sum of visitors to all registration pages, sum of registrants to all webinars, etc).